Partner with Purpose

Turn Greensboro’s Visitors Into Your Next Opportunity

Grow Your Business. Welcome More Groups. Partner With Purpose.

When visitors choose Greensboro, local businesses have an opportunity to turn tourism into lasting economic impact.

Visit Greensboro’s Partner With Purpose Program connects local businesses with the people, events, and groups bringing visitors to our community. Through strategic partnerships, promotional opportunities, qualified referrals, and tourism insights, we help businesses become part of Greensboro’s visitor experience—and position them for more group business.

Best of all, there’s no cost to participate.

Become a Partner

This Program is Designed to Help You:

Attract Group Business

Position your business to benefit from visitors coming to Greensboro for major events, athletic competitions, meetings, and group travel.

Receive Qualified Leads & Referrals

Our sales and marketing teams connect partners with qualified opportunities related to events and groups hosted in Greensboro.

Share Your Story

Your business is an important part of what makes Greensboro special, and we’d love to help share your story.

Tell us what makes your business unique, what inspires you, and what you enjoy most about being part of our community. We’ll help bring your story to life and share it with Visit Greensboro’s audience through our social channels and marketing efforts.

You know your story best. Let’s share it with the community.

Get In Front of Visitors

Build a dedicated business presence on the Visit Greensboro website and gain promotional exposure to an audience of 2.2+ million social media followers.

Become Part of the Visitor Experience

Be considered for curated itineraries and future opportunities designed to introduce visiting groups and tourists to Greensboro businesses.

Make Smarter Business Decisions

Gain access to travel and tourism industry insights, including domestic and international trends, lodging data, and destination performance.

Connect With the Local Tourism Community

Stay informed about Greensboro events, live music, tourism news, networking opportunities, and special events through Visit Greensboro.

Why Partner With Purpose?

Tourism Works Best When We Work Together.

Every group that visits Greensboro represents an opportunity for local businesses—from restaurants and attractions to retail, entertainment, hospitality, and other visitor-serving organizations.

Partner With Purpose creates a stronger connection between the people bringing visitors to Greensboro and the businesses ready to welcome them.

In 2024, visitors spent more than $36.7 billion across North Carolina, supporting jobs, small businesses, and community investment. That impact starts locally.

Your business can help make Greensboro a destination visitors want to return to.

Ready to Partner With Purpose?

Let’s Put Your Business in the Greensboro Visitor Experience.

Make the Most of Greensboro's Momentum

Position your business to welcome more visitors and make the most of Greensboro’s biggest opportunities. From major athletic events and meetings to tournaments, festivals, and visiting groups, Partner With Purpose connects your business with the teams, organizers, groups, and visitors who help drive our local economy.

Opportunities May Include:

swim event — Major athletic events

Bringing high-volume visitors to Greensboro

stage performance — Visiting groups and tourists

Looking for things to do, places to eat, and local experiences

tea time — Events hosted in Greensboro

That generate business opportunities

group cycling — Curated visitor itineraries

Featuring local businesses

golf tournament — Special events and promotional opportunities

people mingling — Networking opportunities

With fellow Greensboro business owners

What Partners Receive

Promotional Exposure

Get a business page on the Visit Greensboro website and opportunities to reach Visit Greensboro’s 2.2+ million social media followers. Meeting venues also have access to a free listing on CVENT.

Qualified Connections

Receive qualified leads and direct referrals from Visit Greensboro’s sales and marketing teams for events hosted in Greensboro.

Tourism Intelligence

Access research on travel trends, lodging data, and destination performance to help inform business decisions.

Group & Event Opportunities

Connect with opportunities surrounding major events and visiting groups and become part of the broader Greensboro visitor experience.

Community Connections

Stay connected through tourism updates, networking opportunities, special events, and exclusive invitations. Partners may also have access to private meeting space at the Visit Greensboro office.

How It Works

1. Start With a Conversation

Meet with the Visit Greensboro team to learn how the program can support your business and identify opportunities that make sense for you.

2. Build Your Partnership

Work with the Visit Greensboro team to determine how your business can participate and support Greensboro’s visitor economy.

3. Get Connected

Stay connected to upcoming events, group opportunities, tourism updates, networking opportunities, and promotional possibilities.

4. Welcome More Visitors

Extend a warm welcome to the groups, events, and travelers coming to Greensboro.

Frequently Asked Questions

What Happens Next?

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We’ll review your information and learn more about your business.

Let’s Make Greensboro Better Together.