Known as Tournament Town and the Gate City, Greensboro is also known as Jeansboro, a nod to its roots as the former denim capital of the world.
The city's denim heritage thrives in Greensboro's food, attractions, and hotels. Experience our rich denim history with this trip itinerary.
Itinerary
Hotel Denim is a boutique hotel in midtown Greensboro. Besides its name, Hotel Denim pays tribute to Cone Mills through its denim-inspired décor, locally-made amenities, and murals celebrating Greensboro’s denim heroes.
Stroll through Revolution Mill, Greensboro's first flannel mill, now a vibrant campus of shops, galleries, and entertainment. Refuel at Cugino Forno with Neapolitan-style pizza and gelato.
Grapes and Grains Tavern features boutique wines and 40+ bourbons, whiskeys, and scotches. Unwind on the patio or enjoy the vibes at the piano bar with friends.
Print Works Bistro at Proximity Hotel pays tribute to the historic Proximity Print Works Mill. Unwind with breakfast on their cozy patio.
Discover Greensboro's history in 17,000 square feet of exhibits at this award-winning Smithsonian Affiliate. Admission is free, and be sure to check out this permanent exhibit called "Voices of a City: Denim Capital." The exhibit features photos, timelines, and equipment from Jeansboro's heyday.
Experience their century-old chili recipe from the White Oak Company Store, available from the first Saturday after Labor Day until the last Saturday in April.
Window shop for unique souvenirs. Visit Hudson’s Hill and Lee and Wrangler Hometown Studio to discover the city’s textile heritage and its ongoing impact on the denim industry. The stores are within walking distance of each other and both sell denim items you can't find anywhere else.
Blue Denim features Southern, Cajun, and Creole cuisine in Downtown Greensboro emphasizing locally sourced ingredients. The restaurant gets its name and décor from the city's denim history.
For an excellent beer paired with denim history, visit Joymongers Brewing Co. Wrangler supplied custom denim featuring the Joymongers logo for the sound baffles and the band wall. Additionally, historic Wrangler advertisements adorn the back hall walls.
Your purchase of a specialty coffee drink and pastry (with gluten-free options) supports the Industries of the Blind. Explore 33 & Elm Coffee House's shirts, tumblers, and other Greensboro souvenirs.
Discover the delight of riding Greensboro’s beautifully crafted carousel featuring hand-painted designs. Don’t miss the mural highlighting Greensboro’s denim history and the Jeansboro statue outside the Greensboro Science Center.
Scrambled Southern Diner offers fresh, farm-to-table Southern entrees using local ingredients. Be sure to save some room for their delicious house-made desserts!
